By Caro Syson
09 May 2022
Do you wake up every morning and worry about what you’re going to post on your business social accounts that day?
Do you skip posting anything because life and work get in the way and by the time you think about it, you’re absolutely shattered and can’t think?
Well the good news is that you’re not the only one!
Many people are inconsistent with posting on their business socials because of life admin, and whilst we don’t want to be the bearer of bad news, inconsistency is not doing your reach on social media any good. You could be missing out on new customers and repeat business, and no one wants to miss out on these extra pennies coming in.
So what could be the solution that could make things better …. Read on!
Consistency is key
Yup! That little C-word and posting every day will really help to keep your business in the feeds of your clients and prospective clients.
Consistency creates a ‘know, like & trust’ factor with your followers, and people are more likely to buy from you if they feel they know, like, and trust you.
But consistency is time consuming and boring, right?
It doesn’t have to be. It can be super easy for you to show up on your social media every single day and we’ll let you in on one of our secrets - and its called ‘batching’, to create your content ahead of time all in one go to stop you needing to flit back and forth and multi task each day.
Successful people and influencers all over the world are doing this, and not only does it keep them showing up, but it keeps them relevant, and keeps them visible.
It doesn’t have to be difficult or time-consuming. Set aside a day or two, or a couple of afternoons, or even a weekend, and schedule this time to create mass content.
Turn off distractions so you focus solely on creating.
WARNING: it can be really good for your soul to switch off and be creative, almost a session of mindfulness!
Group content in Categories
The first thing to do is, decide what you want to post about, and group your topics into categories.
Maybe you want to make Mondays about motivation, or mindfulness, or a tip of the week. Perhaps Wednesdays you want to make about wellness, or welding, or winning, it needs to be something that you enjoy and is relevant to your business.
Are you a florist? Maybe Wednesday can be ‘Wildflower Wednesday’, or perhaps you’re a fitness coach, in which case you could you do a ‘Winner of the week Wednesday’ and post about a client’s achievement?
You could have a theme for each day of the week, maybe something funny on a Tuesday or something exciting on a Friday, or it can be random. Remember the word SOCIAL in social media - people like to be entertained as well as educated by you in your posts. A mix of both is great.
It’s up to you, so have some fun with thinking about what categories you want to post about. Having categories will keep posts in their lane with a pattern that your audience will come to recognise and look forwards to, and it's also way easier to plan and batch create.
Use a simple design tool
Download an app or software to create your posts in. We love Canva, it’s simple and easy to use, it’s free and lots of fun.
There is a premium option if you really start to get technical with it and want to upgrade your skills, but the free option does allow you to create some really fabulous graphics minus needing any graphic design degree!
Create a template
Design yourself a template within the software you choose, then duplicate this as many times as you want. For example, you might want to create a template for motivational quotes.
Google as many motivational quotes as you like and add them into your template, so you’re only changing the text in each slide, which literally just takes seconds. Don’t forget to add the author of the quote into the post too for good measure.
Maybe motivational quotes aren’t your thing, but movie quotes are, same thing applies. Make it relevant to your business and industry though, stay in your lane, as you clearly don’t want to post about horse riding if you’re trying to attract personal training clients.
Can you find 100 quotes or tips on hairdressing? Or maybe 50 quotes on nail art? Search for them, save them, and use them in your content.
If you want images of your skill on nail art in your posts, create a template and this time add a frame to insert an image, duplicate the template as many times as you like. Scroll through your gallery and upload your own photos of your work, and then all you need to do is change the photo in each slide in your template. Super easy, and it will take you seconds to do each one. And how proud will you feel to see your handy work showcased in your template all ready to share with the world on your socials?
Decide what days you want to create
If you decide to go with a ‘Weeds on Wednesday’ theme for your gardening business, you could easily create 25 posts in an hour simply changing the quote or photo on the template as you’re right in the zone just thinking of that one thing. That would mean you have something to post every Wednesday for half a year!
Then spend another hour doing something for your category for Friday or Monday, or maybe the weekend.
You don’t have to create a year's worth of posts for every day, and you can still be spontaneous and post live content if the idea pops into your head, or if you’ve created something special that you want to share straight away. The batch creation simply allows you more headspace to create or work, because you know that your social media is taken care of for however long you’ve batched for.
Schedule, schedule, schedule
Once you have all of your content, you need to put it somewhere to schedule it to post to your social platforms. You can log onto your social media every day and manually post them. But why make more work for yourself if you don’t have to, right?
There are many scheduling software companies out there now, hootsuite, later, calendly, falcon, loomly, planoly to name but a few. Have a look around at the different ones, see what they do and decide which one you may want to try.
Once you have your scheduling account up and running, upload and pop in your content. You don’t have to have a year’s worth of content created, you could just do one month at a time. Once it’s all created and scheduled, you then won’t have to think about it until the next content creating day comes around, leaving you with more head space for other jobs, activities or events!
It will certainly feel like you have more time, and who doesn’t want that feeling?