How to be your own Brand

Caro Syson

Building a successful business is not just about coming up with new ideas or inventions, it’s about taking existing ideas and putting your own unique spin on them.

Often, the most successful businesses are the ones which follow the path of the entrepreneur’s unique vision. Once you become confident in your business and know what makes you stand out from the crowd, you’ll find it easier to share this message with others.

To do this, you need to build your own ‘brand’ and celebrate the things that make you, you.

Determine and prioritise your values & passions

To truly put your own mark on your business and translate this into your personal brand, you need to have a clear vision. Determine and prioritise your values and passions, and then work on emphasising these throughout your work.

By focusing on your passions, you’ll find yourself more motivated and productive – both of which will shine through your work and help your business to really stand out from the crowd.

If you ever find your passions or interests changing, make sure you adapt your brand accordingly too – as a brand that you don’t fully believe in with never reach its full potential.

Pick your focus and personality

Next, really refine your brand to relate to your business’ focus and its target audience. Make sure you put your own personality into your brand and aim to try and bring these across where possible to build a relationship with your clients and followers.

Social media is a great tool to use for communicating your business’ brand to your followers – so take advantage of it and aim to put a personal spin on your posts where possible.

If you’re struggling to think of ways to do this or running out of ideas, research your target audience to ensure you have a clear focus and keep up to date with the latest relevant trends that you can hop onto.

Develop your personal image

In order to really build your own brand, you need to have a clear look and vibe related to your business that will help to bring your personality and uniqueness across. This is great way to get creative and share your passions with your followers, so make sure you design a logo that communicates the crux of your brand effectively.

If you’re looking to go one step further with the building of your brand, you could even create your own blog where you get the chance to get your message out on topics you are knowledgeable about to give valuable content and build authority and trust.

This will help you to build your business credibility as well as generate new leads, so it’s a great way to help your brand stand out and attract new followers.

Apply this branding/message across your business

Once you know your passions and values and have been able to successfully translate these into your brand, it’s time to start really showcasing them!

Be consistent with the posting of content relevant to your brand and dedicate some time to getting your voice out there. Research the most popular platforms used by your target audience, and then focus a good amount of time on developing your brand across these.

Make sure that your blog posts, websites, or social media channels all showcase your best work – and aim to highlight these where possible.

Engage with your followers and work on maintaining a good online presence to really promote your brand and encourage the spreading of content.


We hope this guide on how to be your own brand will help you to enhance your visions and make the most of the future opportunities you’re given. We would love to hear how you get on!

Caro Syson is the Founder of Pocket PA and is passionate about helping small business owners to reach their full potential in the easiest possible way. 

Pocket PA is a super easy system to manage your finances, accounts and gets you organised in your business to ensure you love your work and shine your light brightly.

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