How to use Google My Business to skyrocket your small business presence

For a small business, having a Google My Business listing is a vital ‘must-have’ FREE way to boost the presence of your business & increase your new clients

How to use Google My Business to skyrocket your small business presence

How to use Google My Business to skyrocket your small business presence

28 Apr 2021 by Lucy Pearson

Google My Business is a really great free tool for business owners that helps them to monitor and manage their online presence.

For a small business, having a Google My Business listing is a vital ‘must-have’ FREE way to boost the presence of your business and increase your new client numbers.

When used effectively, Google My Business can easily allow potential customers to find and contact you quickly and successfully. To help you excel, we’ve put together a short guide on how to use Google my business to skyrocket your small business presence.

 

Marketing Strategy

To make the most out of Google My Business, and to help maximise your search presence, it is recommended to implement it into your marketing strategy very early on, so ensure you keep it up to date and don’t neglect it.

You don’t have to update your listing every single day, however, checking it on a weekly basis to add any business updates or new images/offers is a good routine to get into. If you have urgent information or news that you want to add, then of course updating it sooner rather than later and adding it to your marketing priorities is good practice.

 

Search Engine Optimisation

It’s important to remember that having a Google My Business listing can significantly increase your business’ SEO and place you in an advantageous position to competitors. To maximise your SEO using Google My Business, you should make sure to include as much relevant content as possible, such as images, videos, and text.

Ensure you’re using keywords throughout your listing that you want your business to rank for, and link to your website and social media pages where possible to direct traffic and encourage external engagement with your business.

 

Manage your information

As well as adding updates and news to your Google My Business listing, you should also ensure you regularly update and manage your contact information. This is vital to allow visitors to easily reach you and will encourage them to enquire about your services if they can see you’re available and easy to get hold of.

Even during unprecedented times where you may have to temporarily alter your business hours or locations, its essential to publicise these changes on your listings to keep your visitors up to date. As well as keeping them informed, it also conveys a high level of professionalism that you want your business to reflect.

 

Make your content compelling

In order to encourage people to engage with your business, you should put out as much relevant and engaging content as possible. Start by writing a detailed business description that includes key factors such as your services and location.

Then, add photos, videos, and posts that reflect the vibe of your business and will catch the eye of google searchers. You could even add exclusive offers, or link to your latest blog posts, to direct traffic to a specific landing page or call to action.

 

Google Reviews

This is an excellent way for anyone to check out how others found their experience of your services.  It's free and easy to send out links to existing happy clients and in a couple of clicks they can leave a review and give you a star rating so others can see what a great service you offer.

The more you can get, the more Google love you and they will then push you higher up the page.  This can really help when you have competitors in your location offering the same things. If you have a Google presence for your business and with great reviews, it will rank you higher than other businesses without these things.

 

Engage with clients

Your Google My Business reviews can play a large role in whether someone decides to engage with your business or book your services, so you should go out of your way to respond to any reviews and interact with the people leaving them.

Even if you receive a not-so-positive review, responding shows the reader that you value feedback and care about your clients. Avoid getting defensive, and instead respond by apologising and offering a valid explanation.

If you find you’re receiving a lot of the same messages or questions about your business, then you could even create a Frequently Asked Questions section on your listing to instantly provide visitors with the information they’re looking for.

 

You might also like...
Why it’s so vital you chose a niche for your business and become an expert
POCKET PA
The one-stop small business app

Why it’s so vital you chose a niche for your business and become an expert

27 May 2021 by Lucy Pearson

To truly give your business the best opportunity to excel, you need to identify a specific niche, place your focus directly on this & become an expert.

How to Understand your Cashflow and improve your Business Finances
POCKET PA
The one-stop small business app

How to Understand your Cashflow and improve your Business Finances

10 May 2021 by Caroline Syson

Good cashflow management really just means tracking and understanding the flow of your money in & out of your business. Pocket PA helps you do that beautifully

5 simple ways to use Instagram polls to reveal great ideas and offers
POCKET PA
The one-stop small business app

5 simple ways to use Instagram polls to reveal great ideas and offers

17 Apr 2021 by Ellie Yeardye

Using Instagram polls gives you an excellent way to get to know your followers & what they like & dislike from your account. Check out our 5 suggestions below.

Harnessing the Power of Technology to get your Small Business Super Organised
POCKET PA
The one-stop small business app

Harnessing the Power of Technology to get your Small Business Super Organised

06 Apr 2021 by Caroline Syson

Getting left behind with technology isn’t necessary in this day & age when there are simple ways you can use it to keep your business up to speed. Start now!

The most important Story your business needs to share
POCKET PA
The one-stop small business app

The most important Story your business needs to share

23 Mar 2021 by Ellie Yeardye

When you're sharing your story about your business journey be sure to include both the highs and lows, the reasons why you started and how it all unfolded.

Web App vs Native App - the pros and cons
POCKET PA
The one-stop small business app

Web App vs Native App - the pros and cons

09 Mar 2021 by Caroline Syson

Web apps work via a web browser on a smartphone and require 3G/4G or wi-fi to function. Native mobile apps are installed/downloaded directly onto smartphones.

How to Boost Productivity in 20 Minutes
POCKET PA
The one-stop small business app

How to Boost Productivity in 20 Minutes

10 Nov 2020 by Ellie Yeardye

As a self-employed micro business owner, we often find there are too many things to get done in a day that only has 24 hours in it! Getting productive is key!

The beginners guide to increasing productivity to make your business more profitable
POCKET PA
The one-stop small business app

The beginners guide to increasing productivity to make your business more profitable

13 Oct 2020 by Lucy Pearson

Productivity & profits work hand in hand: when you increase one the other increases too. Here are 5 productivity-boosting steps to get the most out of your time

4 little known factors that could affect your cash flow
POCKET PA
The one-stop small business app

4 little known factors that could affect your cash flow

02 Oct 2020 by Ellie Yeardye

Cash Flow is incredibly important when running your own business. It's often hard to manage for any sized business, leaving many opportunities to make mistakes.

Top 5 Mistakes most commonly made by Micro Businesses
POCKET PA
The one-stop small business app

Top 5 Mistakes most commonly made by Micro Businesses

26 Aug 2020 by Charlie Fenwick

There are 5 common mistakes that many micro-business owners make when setting up their companies - but it’s never too late to adapt your strategies.

Not enough clients? 5 ways to get your clients to seek you out
POCKET PA
The one-stop small business app

Not enough clients? 5 ways to get your clients to seek you out

21 Aug 2020 by Lucy Pearson

For the Self-employed, most will struggle to see consistency in profits without 'regulars', so maintaining a strong customer relationship & client base is key.

How to Stand Out in A Crowded Market
POCKET PA
The one-stop small business app

How to Stand Out in A Crowded Market

13 Aug 2020 by Charlie Fenwick

As micro-business owners the abundance of choice can suffocate or stifle your survival if you don’t find a way to stand out & shine brightly. Let's show you how

The 8 Easy Steps to really Utilise your Social Media as a Small Business
POCKET PA
The one-stop small business app

The 8 Easy Steps to really Utilise your Social Media as a Small Business

06 Aug 2020 by Maddie Braidwood

You don’t need to be doing crazy dances or lip-syncing challenges to create good content. Social media is an excellent tool for growing a business, & it's free!

4 Ways To Make Every Working Week Great
POCKET PA
The one-stop small business app

4 Ways To Make Every Working Week Great

16 Jul 2020 by Charlie Fenwick

Hiccups happen. Technology breaks, accidents occur, customers cancel… but it’s how you pick yourself up & turn your day (& subsequent week) around that counts

5 Reasons why ‘Collaboration’ is the Tool your Micro-Business is Missing
POCKET PA
The one-stop small business app

5 Reasons why ‘Collaboration’ is the Tool your Micro-Business is Missing

08 Jul 2020 by Charlie Fenwick

It's empowering to work alongside strong-minded individuals. And building one another collectively will strengthen the micro-business community surrounding you.

Tips on How to Keep a Positive Head during Stressful Times
POCKET PA
The one-stop small business app

Tips on How to Keep a Positive Head during Stressful Times

30 Jun 2020 by Maddie Braidwood

If you live in a world where you're constantly comparing yourself to others, you’re running a race you’ll never win. Find out how to give yourself a head start!

Mastering your Mental Strength to Boost Business Productivity
POCKET PA
The one-stop small business app

Mastering your Mental Strength to Boost Business Productivity

22 Jun 2020 by Charlie Fenwick

Using our 5 easy tips, you can learn how to master your own mental strength & subsequently navigate your business through these uncertain times. You've got this

How to Grow an Active Instagram Following - 5 Tips and Tricks
POCKET PA
The one-stop small business app

How to Grow an Active Instagram Following - 5 Tips and Tricks

28 May 2020 by Matilda Haymes

It’s easy to see that by following just these 5 steps alone, growing an active following is not as hard as you may have initially thought

3 Easy Ways to Maintain Strong Customer Engagement during Covid-19
POCKET PA
The one-stop small business app

3 Easy Ways to Maintain Strong Customer Engagement during Covid-19

20 May 2020 by Matilda Haymes

By tailoring your communication and content to be thoughtful & informative, you will retain the customer engagement, & maintain those positive relationships ...

8 Easy Steps to Keep your Clients Coming Back Again and Again
POCKET PA
The one-stop small business app

8 Easy Steps to Keep your Clients Coming Back Again and Again

16 May 2020 by Maddie Braidwood

It’s easy to see what small things, often at no cost, can really help you stand out from the crowd & ensure your clients want to keep coming back to see you.

3 easy ways to help you find your passion
POCKET PA
The one-stop small business app

3 easy ways to help you find your passion

13 May 2020 by Caroline Syson

Don’t deprive the world from seeing your light. Keep on searching until you find what it is you love and then shine your beacon brightly and allow others ....