Social media is an excellent tool for growing a business, and the free, easy to use platform is something that small business owners cannot afford not to be utilising.
To help you get kick-started on your social media journey, we’ve compiled 8 great ways to help you do this – so get reading!
It’s all well and good having the platform, but you need to make good use of it.
Of course, we all understand that growing an audience can be difficult, especially if you’re new to all of this, but its commitment and determination that really pays off. Unfortunately, it’s all too common to see businesses giving up on social media after a few months, which isn’t a great look.
It’s vital to ensure that content remains regular and consistent, which will not only allow you to see what your audience resonates best with, but also allows your audience to see that you’re dedicated and reliable and know they can look forward to seeing your content popping up on their timelines.
Avoid boring at all costs! At the end of the day, social media is meant to be entertaining and fun. Most people use their time on social media as a bit of escapism from the real world, which is why it is so vital that your content needs to be engaging.
Whilst someone is scrolling through social media the last thing they want to be faced with is a 2,000-word essay full of graphs and diagrams. Of course, the nature of your content is dependent on your business, but when it comes to content, less is definitely more.
Creating content which is eye-catching, short and easy to read is definitely a good way to win over your audience. Take a second to think about some of your favourite brands you follow on social media and what makes them so great.
Social media isn’t all about just promoting your product or service, it’s important to understand that the most successful brands work hard to build relationships with the audience.
Social media provides a great platform to interact with your customers and really get to know them. Making sure you’re active and reply to your direct messages and comments is really important to gain trust from your customers.
When growing your social media presence, the only way to get recognised is by people being exposed to you.
Of course, paid marketing is a good way to do this and its worth looking into paid advertising, however, if you’re super new and money is tight then promoting yourself can really help. This means getting your name out wherever you can, for example, make sure your socials are linked on your app and website, so your audience will never struggle to find your social media.
When you’re trying to juggle a million things at once, having to post on social media every day can feel like such pressure and another headache when time is scarce. There are some really good apps around to help with scheduling posts. Later, Plannoly and Hootsuite are some of the most well-known favourites, which allows you to schedule content for months in advance on any number of platforms.
This is an absolute Godsend as it allows busy business owners to plan and schedule their social media content for the whole month, which definitely takes a whole lot of pressure off having to remember to post each day.
This being said, it’s important to never post content just for the sake of it, because it can make your feed look messy. If you’re struggling for ideas, FAQ, reviews and client feedback are a guaranteed source of good content.
A marketing secret that’s been around for years is ‘keep your friends close, but your competitor’s closer’, which of course transpires over onto social media. In fact not only has it transpired it’s also been made a whole lot easier to monitor.
Tools like Twitter Lists, Buzzsumo, Facebook Pages to Watch, Google Keyword Planner and YouTube are all great ways to see what’s working well with your competitors.
A classic way to grow your platform is through giveaways and competitions. If you have a small beauty business it can be really beneficial to offer a competition in which someone has the chance to win a beauty treatment, because people never say ‘no’ to free.
If you want to really ramp up the numbers, collaborate with another small business offering a complimentary service so together you can offer a bumper prize and jointly promote it.
A good way to approach these competitions would be to ensure all entries must follow you, tag a friend and share on their story, as this will help expose you to lots of people.
The most engaging content on social media are the ones that are extremely creative, innovative and haven’t been done before. Let’s face it, everyone loves originality and you’re definitely more likely to remember a brand if they’ve done something wacky with their marketing.
TikTok is one of the current favourites for stepping outside your comfort zone, because it’s definitely the hottest topic at the moment, and brands like Mac, Gymshark, Calvin Klein and even Crocs are absolutely smashing it with content.
Of course, you don’t need to be doing crazy dances or lip-syncing challenges to create good content. For example, if you offer nail art as part of your service, then use the platform to create short videos of your amazing creations, because there is definitely a niche for it and don’t underestimate how much people will love to see what YOU do!
If you’ve had an idea for content but aren’t sure how it will go down with your audience, then definitely just give it a try, because social media is all about trial and error and it’s important to remember that some things may fall a bit short, but some will completely fly – so give it a try!
To truly give your business the best opportunity to excel, you need to identify a specific niche, place your focus directly on this & become an expert.
Good cashflow management really just means tracking and understanding the flow of your money in & out of your business. Pocket PA helps you do that beautifully
For a small business, having a Google My Business listing is a vital ‘must-have’ FREE way to boost the presence of your business & increase your new clients
Using Instagram polls gives you an excellent way to get to know your followers & what they like & dislike from your account. Check out our 5 suggestions below.
Getting left behind with technology isn’t necessary in this day & age when there are simple ways you can use it to keep your business up to speed. Start now!
When you're sharing your story about your business journey be sure to include both the highs and lows, the reasons why you started and how it all unfolded.
Web apps work via a web browser on a smartphone and require 3G/4G or wi-fi to function. Native mobile apps are installed/downloaded directly onto smartphones.
As a self-employed micro business owner, we often find there are too many things to get done in a day that only has 24 hours in it! Getting productive is key!
Productivity & profits work hand in hand: when you increase one the other increases too. Here are 5 productivity-boosting steps to get the most out of your time
Cash Flow is incredibly important when running your own business. It's often hard to manage for any sized business, leaving many opportunities to make mistakes.
There are 5 common mistakes that many micro-business owners make when setting up their companies - but it’s never too late to adapt your strategies.
For the Self-employed, most will struggle to see consistency in profits without 'regulars', so maintaining a strong customer relationship & client base is key.
As micro-business owners the abundance of choice can suffocate or stifle your survival if you don’t find a way to stand out & shine brightly. Let's show you how
Hiccups happen. Technology breaks, accidents occur, customers cancel… but it’s how you pick yourself up & turn your day (& subsequent week) around that counts
It's empowering to work alongside strong-minded individuals. And building one another collectively will strengthen the micro-business community surrounding you.
If you live in a world where you're constantly comparing yourself to others, you’re running a race you’ll never win. Find out how to give yourself a head start!
Using our 5 easy tips, you can learn how to master your own mental strength & subsequently navigate your business through these uncertain times. You've got this
It’s easy to see that by following just these 5 steps alone, growing an active following is not as hard as you may have initially thought
By tailoring your communication and content to be thoughtful & informative, you will retain the customer engagement, & maintain those positive relationships ...
It’s easy to see what small things, often at no cost, can really help you stand out from the crowd & ensure your clients want to keep coming back to see you.
Don’t deprive the world from seeing your light. Keep on searching until you find what it is you love and then shine your beacon brightly and allow others ....