The most important Story your business needs to share

When you're sharing your story about your business journey be sure to include both the highs and lows, the reasons why you started and how it all unfolded.

The most important Story your business needs to share

The most important Story your business needs to share

23 Mar 2021 by Ellie Yeardye

Sometimes it can be a challenge to know what story to share with others about your business.

Knowing what to include about yourself and why you started your business can be hard when you’re new to this. But it’s good to put out this information to your customers so they can really connect with your company and get to understand more about your journey. 

However, it’s also good to keep a little bit back about your business that stays out of sight so you don’t overshare and reveal all of your story at the get-go.

Every business owner should think about the future. Don’t get caught up with the short term. What would your vision be? Where do you see yourself going with your business? What are you looking to achieve and what progress is going to be made?  These will all form part of your story as it unfolds

 

About you 

To begin with, let your customers get to know you. Your customers will like you for the brand that you have created and the uniqueness of just being you. This means customers love to hear about a story and about how and why you got started.  Both the highs and the lows!

For instance, with Pocket PA. Our company was created because a mum wanted an app that could help her young daughter starting her new business. This gives Pocket PA a great background and context as to why the company started. This often interests the users and it can mean that self-employed business owners can relate to the story because they know the business owner might recognise some of their challenges – so this makes the story very relatable. 

A powerful story will connect you with your audience and customers because they will recognise your authenticity and desire to do well and want this for you too.  

People will be curious to watch your journey unfold and see how you face challenges and then celebrate your wins and empathise when you are struggling.

Sharing all of these together will really support your business and customers will really enjoy following your story. 

 

Your uniqueness/ potential

Whilst thinking about your business and your story it is also good to think about the unique selling point (USP) that your business has and weave that into your story. This also includes what uniqueness/ potential you have as a business owner. 

This will, of course, differ from business to business and person to person but there is always something that will make you stand out and differentiate you in a crowd and from your competitors.

Once you work it out, this can often make all the difference in creating a successful business.  Differences are to be celebrated and having something different to offer is exciting and this is what people will look for and their reason WHY they come to you.

A ‘value add’ doesn’t even have to be something of monetary value.  It could equate to some little ‘extra’ they are going to receive when they are using your business.

For example, are you are a massage therapist looking to get an edge in an already crowded market?

What could you do that would enhance your customers experience with you when they visit that will make your service memorable?

How about switching on an electric blanket under the sheet they lay on so it’s always cosy when they come in for a treatment on a cold winters evening.

Small things go a long way and don’t always involve big expensive gestures or outlay.

Mostly people remember HOW you make them feel when they are with you so brainstorm some things that would make your clients enjoy their experience with you even more.

 

Your future vision

Everyone loves a beginning, middle and an end and when telling your story, the ending you leave people with for now will be your plans for where you are going and what you would like to achieve in your business.

Share a vision with your clients for some medium to long term goals so they can understand where you‘re heading and be part of the ride.  It’s amazing what happens when you start to share your vision with others, as momentum can build quickly, and people love to help

 

So when you are sharing your story about your business journey be sure to include both the highs and lows, the reasons why you started and how it unfolded and if you can, include where you want it to go and what your aspirations are for the future.

Once your clients understand more of these things, they are much more likely to want to be part of your journey and help you to become a successful business owner, which will contribute to becoming a successful company

You might also like...
Why it’s so vital you chose a niche for your business and become an expert
POCKET PA
The one-stop small business app

Why it’s so vital you chose a niche for your business and become an expert

27 May 2021 by Lucy Pearson

To truly give your business the best opportunity to excel, you need to identify a specific niche, place your focus directly on this & become an expert.

How to Understand your Cashflow and improve your Business Finances
POCKET PA
The one-stop small business app

How to Understand your Cashflow and improve your Business Finances

10 May 2021 by Caroline Syson

Good cashflow management really just means tracking and understanding the flow of your money in & out of your business. Pocket PA helps you do that beautifully

How to use Google My Business to skyrocket your small business presence
POCKET PA
The one-stop small business app

How to use Google My Business to skyrocket your small business presence

28 Apr 2021 by Lucy Pearson

For a small business, having a Google My Business listing is a vital ‘must-have’ FREE way to boost the presence of your business & increase your new clients

5 simple ways to use Instagram polls to reveal great ideas and offers
POCKET PA
The one-stop small business app

5 simple ways to use Instagram polls to reveal great ideas and offers

17 Apr 2021 by Ellie Yeardye

Using Instagram polls gives you an excellent way to get to know your followers & what they like & dislike from your account. Check out our 5 suggestions below.

Harnessing the Power of Technology to get your Small Business Super Organised
POCKET PA
The one-stop small business app

Harnessing the Power of Technology to get your Small Business Super Organised

06 Apr 2021 by Caroline Syson

Getting left behind with technology isn’t necessary in this day & age when there are simple ways you can use it to keep your business up to speed. Start now!

Web App vs Native App - the pros and cons
POCKET PA
The one-stop small business app

Web App vs Native App - the pros and cons

09 Mar 2021 by Caroline Syson

Web apps work via a web browser on a smartphone and require 3G/4G or wi-fi to function. Native mobile apps are installed/downloaded directly onto smartphones.

How to Boost Productivity in 20 Minutes
POCKET PA
The one-stop small business app

How to Boost Productivity in 20 Minutes

10 Nov 2020 by Ellie Yeardye

As a self-employed micro business owner, we often find there are too many things to get done in a day that only has 24 hours in it! Getting productive is key!

The beginners guide to increasing productivity to make your business more profitable
POCKET PA
The one-stop small business app

The beginners guide to increasing productivity to make your business more profitable

13 Oct 2020 by Lucy Pearson

Productivity & profits work hand in hand: when you increase one the other increases too. Here are 5 productivity-boosting steps to get the most out of your time

4 little known factors that could affect your cash flow
POCKET PA
The one-stop small business app

4 little known factors that could affect your cash flow

02 Oct 2020 by Ellie Yeardye

Cash Flow is incredibly important when running your own business. It's often hard to manage for any sized business, leaving many opportunities to make mistakes.

Top 5 Mistakes most commonly made by Micro Businesses
POCKET PA
The one-stop small business app

Top 5 Mistakes most commonly made by Micro Businesses

26 Aug 2020 by Charlie Fenwick

There are 5 common mistakes that many micro-business owners make when setting up their companies - but it’s never too late to adapt your strategies.

Not enough clients? 5 ways to get your clients to seek you out
POCKET PA
The one-stop small business app

Not enough clients? 5 ways to get your clients to seek you out

21 Aug 2020 by Lucy Pearson

For the Self-employed, most will struggle to see consistency in profits without 'regulars', so maintaining a strong customer relationship & client base is key.

How to Stand Out in A Crowded Market
POCKET PA
The one-stop small business app

How to Stand Out in A Crowded Market

13 Aug 2020 by Charlie Fenwick

As micro-business owners the abundance of choice can suffocate or stifle your survival if you don’t find a way to stand out & shine brightly. Let's show you how

The 8 Easy Steps to really Utilise your Social Media as a Small Business
POCKET PA
The one-stop small business app

The 8 Easy Steps to really Utilise your Social Media as a Small Business

06 Aug 2020 by Maddie Braidwood

You don’t need to be doing crazy dances or lip-syncing challenges to create good content. Social media is an excellent tool for growing a business, & it's free!

4 Ways To Make Every Working Week Great
POCKET PA
The one-stop small business app

4 Ways To Make Every Working Week Great

16 Jul 2020 by Charlie Fenwick

Hiccups happen. Technology breaks, accidents occur, customers cancel… but it’s how you pick yourself up & turn your day (& subsequent week) around that counts

5 Reasons why ‘Collaboration’ is the Tool your Micro-Business is Missing
POCKET PA
The one-stop small business app

5 Reasons why ‘Collaboration’ is the Tool your Micro-Business is Missing

08 Jul 2020 by Charlie Fenwick

It's empowering to work alongside strong-minded individuals. And building one another collectively will strengthen the micro-business community surrounding you.

Tips on How to Keep a Positive Head during Stressful Times
POCKET PA
The one-stop small business app

Tips on How to Keep a Positive Head during Stressful Times

30 Jun 2020 by Maddie Braidwood

If you live in a world where you're constantly comparing yourself to others, you’re running a race you’ll never win. Find out how to give yourself a head start!

Mastering your Mental Strength to Boost Business Productivity
POCKET PA
The one-stop small business app

Mastering your Mental Strength to Boost Business Productivity

22 Jun 2020 by Charlie Fenwick

Using our 5 easy tips, you can learn how to master your own mental strength & subsequently navigate your business through these uncertain times. You've got this

How to Grow an Active Instagram Following - 5 Tips and Tricks
POCKET PA
The one-stop small business app

How to Grow an Active Instagram Following - 5 Tips and Tricks

28 May 2020 by Matilda Haymes

It’s easy to see that by following just these 5 steps alone, growing an active following is not as hard as you may have initially thought

3 Easy Ways to Maintain Strong Customer Engagement during Covid-19
POCKET PA
The one-stop small business app

3 Easy Ways to Maintain Strong Customer Engagement during Covid-19

20 May 2020 by Matilda Haymes

By tailoring your communication and content to be thoughtful & informative, you will retain the customer engagement, & maintain those positive relationships ...

8 Easy Steps to Keep your Clients Coming Back Again and Again
POCKET PA
The one-stop small business app

8 Easy Steps to Keep your Clients Coming Back Again and Again

16 May 2020 by Maddie Braidwood

It’s easy to see what small things, often at no cost, can really help you stand out from the crowd & ensure your clients want to keep coming back to see you.

3 easy ways to help you find your passion
POCKET PA
The one-stop small business app

3 easy ways to help you find your passion

13 May 2020 by Caroline Syson

Don’t deprive the world from seeing your light. Keep on searching until you find what it is you love and then shine your beacon brightly and allow others ....