Tell us what got you started to setting up your own business?
I'm a self-confessed knitting addict. It's a very therapeutic activity which I enjoy immensely. I love the creativity it allows me to showcase as well as see the pleasure from those who wear my creations.
I started selling my knitted accessories when people kept asking me where I got my own personal knitted items from. I've not looked back ever since I set up my online shop on Etsy a year ago. I've been selling steadily throughout the year and even held my first Christmas stall locally in St Albans which was a great success.
The main focus of my brand advocates the slow fashion movement. I created the #knititslow hashtag to promote awareness of how affordable handmade and bespoke fashion can be if you shop from small businesses and do your research.
It's also about the importance of educating yourself about the wider consumerism issues in the fashion industry and our responsibility to ensure fair trade and consider the environmental impacts some of our choices.